I've been responsible for business and product launch strategies, online and direct marketing, as well as creating the processes and procedures necessary to build a team and scale efficiently. 

My previous corporate career as a Human Resources professional lay the foundation for my administrative and technical abilities, as well as people coordination and event management.

I'm a natural introvert and perpetual learner which allows me to soak in the latest tech and business trends.

My creativity is a top strength and has played a crucial role in some of the leading campaigns and startups in the market.

Knowledge & expertise:

  • Marketing Strategy & Lead Generation
  • Processes & Procedures
  • Virtual Assistance & Outsourcing
  • eCourses & Online Programs
  • Health & Wellness industry
  • Human Resources & Operations
  • Event Management & Sponsorship

Technical experience:

  • Web Design
  • Email Marketing Automation
  • Content Planning & Scheduling
  • CRM Tools
  • Online Program/Course Platforms
  • Podcast & Video production
  • Graphic Design


Get in Touch

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I am comforted by people who are clear and productive and Joanna is both. I feel Joanna looks out for me and my business and presents impartial and informed advice on the latest ways to engage my audience.

Joanna has knowledge across a lot of platforms and was accustomed to building and optimising my business by enabling the most suitable platforms, often with little investment. She respects my time and budget, and looks beyond tomorrow, whilst keeping workload realistic. I appreciate her transparency and clarity.
— Chelsea Ford, Founder of Females in Food
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Hiring Joanna has been a game changer for my business.

I enjoy her high level of professionalism paired with her friendly personality. Her communication and efficiency are fantastic. One of the most important things for me in my business is to run it from a place of ease, joy and pleasure – no stress or burnout allowed. Joanna has supported me to continue these values even during rapid growth and change periods.
— Amanda Daley, Business Mentor for Health Coaches
Hiring Joanna took the pressure off me to be constantly ‘on’. During my annual Community Cleanse, Joanna helped me to stay focused and organised and together, we put systems and structure in place to support my business. Joanna has become my back up and the person I trust for support and guidance.
— Emma Sutherland, Founder of Studio You
I loved working with Joanna. She was always on the ball, swift in her replies and actions and a real pleasure to work with. She has a very professional approach yet is always approachable, gentle, honest and hardworking. I highly recommend you work with Joanna for a healthy dose of ‘get-stuff-done’.
— Cassie Mendoza Jones, Author, Kinesiologist, Business Coach & Naturopath